It’s been the news of the day and probably the biggest of the past few months. Iyanya linking up with Mavin Records and Don Jazzy comes as a big surprise to pretty much everyone in Nigerian entertainment. 
Iyanya had been rumored to be starting his own label, after ‘kinda’ falling out with former partner, Ubi Franklin and Triple MG records. It’s all kinda fuzzy, especially seeing as Iyanya and Ubi Franklin co-won Triple MG. Was there a buyout? Does he still have stake at his former label? We probably wont get all the details till later.
What we do know though is Iyanya was supposed to start his own record label, but instead has decided to pitch his tent with Don Jazzy and Mavin Records. The label, also referred to as Supreme Mavin Dynasty (SMD) also house the talents of Tiwa Savage, Dr SID, Korede Bello, Di’ja, Reekado Banks and Don Jazzy’s brother, D’Prince.
Here’s how folks on social media have been reacting to the news of Iyanya joining Mavin Records:
Iyanya left a company he co-founded to join Mavins. The struggle is real mehn..!!
Mavins also needs Iyanya. Tbvh they don't have a really really big male act on their label. They have one now.
In an industry where anyone with an almost hit track leaves a fledgling label to start another neophytic label, Iyanya to Mavins is a BIG+
It is not every time a moves looks like a win-win at its first go. Iyanya to Mavins looks like a win-win however you look at it.
Iyanya is def going to be a success at the new label. He recognized a winning formula already exists at MAVIN & is playing his position.
Wait. Iyanya is now a Mavin? How? I thought he owned Triple MG that has Tekno (the hottest Nigerian artist right now), Selebobo, Nyra, etc
Iyanya signing to DonJazzy's Main is going to dominate the news cycle today and it will dominate in the exact manner Mavin want it. Why?

Iyanya singed for DonJazy's Mavin... Triple MG is now left with Tekno and Cele Bobo 😰😰.... Oh and irrelevant Ema Nyra 😕😕🚶🚶

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